AAPL is considered an also ran in horse racing terminology. That means they were in the race but didn’t Win, Place or Show.
Let’s not forget about the coming strong growth from HBO Max, Paramount ($VIAC), Discovery, Brit Box etc, et al.
AAPL had the opportunity to buy $NFLX hundreds of billions of dollars ago. And $DIS, and Time Warner.
That’s why $AAPL WILL BUY $VIAC.
Net net, unlike many opinions of permabulls, is not infallible.